Sleep is essential for overall health, productivity, and relationships—yet millions worldwide struggle with poor sleep quality. While many people meet the American Academy of Sleep Medicine’s recommended minimum of seven hours of sleep1, nearly three nights a week are unsatisfactory. Alarmingly, 22% wouldn't seek help when suffering from poor sleep and would live with it—underscoring a major gap in awareness and action. This rises to an even more worrying 33% in the United States, Japan, and Singapore, and up to 41% in Australia.
Left unaddressed, the silent sleep crisis doesn’t only amount to a few restless nights or difficult mornings—it can ripple through every aspect of daily life, quietly undermining well-being, mood, focus, and human connection2.
1 Watson NF, Badr MS, Belenky G, et al. Recommended Amount of Sleep for a Healthy Adult: A Joint Consensus Statement of the American Academy of Sleep Medicine and Sleep Research Society. Sleep. 2015
2 Medic G, Wille M, Hemels ME. Short- and long-term health consequences of sleep disruption. Nat Sci Sleep. 2017 May 19;9:151-161